With Enterprise Resource Planning (ERP) software, a business can consolidate all its data and processes into one place. This creates a “single source of truth” where employees can manage (and automate) every aspect of the business.

Yet, despite the benefits of ERP software, there are drawbacks. As an operations manager or a founder, it can be challenging to learn all the core ERP functions and optimize them into the most efficient configuration for your unique business needs.

In this article, you will learn what ERP software is, its benefits, core functions, and how we can help integrate ERP software into your business.

What is enterprise resource planning?

An ERP software system is an integrated platform that consolidates all business data and processes into one place. The most common processes businesses optimize with ERP software are customer service, sales and marketing, Human Resources (HR), finance, supply chain management, and project management.

What are the advantages of erp software?

ERP software has the potential to streamline various business activities. The key is to set up and configure the software properly to achieve the desired outcomes.

Here are four reasons to incorporate ERP software into your business.

Increased productivity

ERP software enables employees, vendors, and customers to easily access the data and processes they need.

Improved forecasting

By gathering big data from multiple sources and using AI and ML to evaluate past activity, businesses can identify trends to anticipate (potential) future demand.

Manufacturing plants, for instance, can evaluate data from past peak periods. They can then use this data to determine what materials, labor, and equipment they need for similar events. Manufacturers can also prioritize predictive maintenance and repairing essential equipment to manage higher workloads.

Finance departments can also use ERP software to gain insight into future cash flow. They can then adjust spending to ensure the business can finance all upcoming activities

Deeper insights

Deeper insights help businesses learn more about its customers, processes, and achievable outcomes. Sales and marketing experts can use ERP to create unique customer profiles.

Customer profiles outline their unique traits, like their interests, favorite products, wish-listed items (products they may purchase later), and purchase history. With this data, marketing experts can personalize the customer sales journey, delivering only timely and relevant marketing material to that customer.

Increased competitive advantage

When a business lets go of its outdated legacy infrastructure it can take advantage of new efficiencies through a unified, automated platform. This increase in efficiency of business operations ultimately helps both profitability and customer satisfaction.

Having known what ERP is, and some of its numerous advantages which you get to learn more about on any of our blog resources, let’s find out the essential ERP functions you should know.

5 Core Essential ERP Functions

Businesses can use ERP software to streamline a wide variety of processes, with the five most common being finance, customer relationship management, sales and marketing, human resources, and supply chain management.

But there is no one size fits all approach. Your best results will come from finding the custom solution that is right for your unique needs.

Here are five ways that ERP software can help streamline your business.

1. Finance and Accounting

The financial management module is one of the most important modules in an ERP system. It enables the finance department to automate a wide range of tasks. These include tasks related to payables and receivables, invoicing, budget forecasting, assets and liabilities, cash flow management, and more.

The finance module also helps the finance department gather relevant information from other departments. For example, they can import data from HR, such as employee profiles, which they can then use to ensure that employees are being paid the correct amount. They can also import data from the supply chain module, ensuring the business has the finances to pay for labor, materials, and equipment maintenance.

Finance teams can also use ERP software to ensure compliance, preparing the business for audits and tax submissions.

2. Customer Relationship Management

The CRM module makes it easier for a business to learn about and understand its customers. This is not just basic information, such as their personal interests and purchase history, but also deeper insights – like their level of satisfaction with your customer service team, favorite products and services, preconceived notions about your industry, and loyalty to your brand.

The CRM department can create and deploy personalized customer satisfaction surveys with ERP software. They can then review the results and use those insights to make informed decisions. For example, suppose a customer had a recent poor customer service experience. In that case, the business can raise the issue with the customer service team and offer tips on preventing the same issue from happening again.

The CRM department can also share relevant customer data with sales and marketing. This way, the sales team can personalize the customer journey, saying and doing the right things when interacting with customers.

3. Supply Chain Management

Using an ERP software solution, a business can oversee every step of the supply chain: evaluating labor demand, sourcing materials, manufacturing products, and distributing those products to the right locations at the right time.

Through a single dashboard, supply chain managers can interact with different supply chain modules at once. They can use the system Ai to predict future demand for labor, materials, and equipment; monitor readings from Internet of Things (IoT) sensors; perform inventory management to prevent under- and over-stocking; and communicate with vendors (and compare their prices) through the vendor portal.

4. Human resources

Employee satisfaction can be just as important as customer satisfaction. Hence, you should have a solid onboarding and training program for your employees. This way, they will likely gel with your business and stick with you long-term. ERP software makes it easy for your business to onboard new employees and integrate them with your daily operations.

New employees can create profiles using the self-service portal and update their details when necessary. They also receive all the onboarding material they need to get up to speed with their role, your business, and your unique company culture. The human resource management department can also share employee data with payroll and finance, saving them time and money on manually creating separate employee profiles.

5. Sales

An ERP software system can help the sales and marketing department achieve many goals. They include features to help the team nurture leads, personalize the sales journey, and convert prospects into paying customers.

By creating unique customer profiles, the sales and marketing team can determine, with utmost accuracy, what selling points a customer is likely to respond well to. They can then use this data to craft follow-up emails, direct messages, and Google-powered advertisements. This way, the sales and marketing team is more likely to communicate how they would like to be spoken to with customers on their level.

Also, businesses can use ERP software to monitor sales performance. For example, the number of deals that individual salespeople have won. The sales operations team can use this data to determine the top performers and help the rest learn from the best.


Your IT environment is unique. So, whatever solution you receive from us should be tailored to your unique needs. The Growth Stack team will evaluate your IT and work environment to achieve this. This involves a comprehensive review of your existing onsite, cloud, and hybrid applications and your existing data and business processes.

This information will help the project team determine what solution is right for you. The team will gain a deeper understanding of your business, including your target customers, the products and services you provide, the volume of activity, and your peak operational periods. The team can then devote the time and resources to achieving your unique goals.

Be ERP capable with Growth Stack

ERP software is a powerful and effective way to streamline every aspect of your business. However, making sense of all the possible functions (and using them correctly) can make choosing the right ERP software tricky.

By approaching Growth Stack we can help you choose the right ERP software and integrate it seamlessly into your cloud, hybrid, or onsite environment. We can also fine-tune and optimize your ERP software to ensure you get the most value from your investment.

Contact us for more information about our ERP services.

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